About Ashcroft  »  Our Philosphy

Our Philosophy

There is a profound difference between building houses and building communities. The one is interested in constructing places for people to live; the other in creating environments where life can take place. From the locations we select to the types of residences we produce—which include houses and condominiums, lofts and business spaces—our ambition is always the latter, to create neighbourhoods where people can realize their dreams and experience life as they wish, to the fullest. We incorporate the natural surroundings into every one of our developments, enhancing their appeal and preserving the qualities that made each site attractive in the first place. We build near existing amenities and services and create the space for new ones to spring up—literally, right next door. We appreciate the role technology plays in daily life and incorporate it into our communities as well. Guided by the unique sensibilities of our president and founder, David Choo, we fuse passion and practicality to produce top-quality, intelligently designed residential developments that exude a sense of style and make daily living simpler, more comfortable and fun.